
This launch 4 Influencer people were invited to brief in a showroom style kitchen to me. We then created an immersive showroom with 4 unique spaces to showcase the Bespoke appliances. This concept was a world first for Samsung and received global attention from the Samsung Head office in Korea.
I was part of the team who were tasked with creating a new space to showcase 4 new young designers Samsung Bespoke kitchens. Creating a surrounding space that showcases all key elements of Samsung without detracting from the new kitchens but still enabling the space to host various events, masterclasses and act as a showroom.
More can be seen in the video reel

A highly secretive launch for the new flagship phone. Including a secret venue with VIPs arriving via helicopter to a new age digital stage with splitting screen which lead to the exhibition space.
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